TICKETING

EARLY BIRD TICKETS

NOW ON SALE. SAVE 15% ($22.75).

FURTHER 15% DISCOUNT

FOR GROUPS OF 7 OR MORE ($19.35)!

Offer ends May 6.

The Beer & Brewer Expo is proudly brought to you by Dan Murphy's and has 2 parts, a Trade-only Expo (Thursday 20th and Friday 21st May) and Public Tasting Expo (Friday 21st – Saturday 22nd May).

If you are a member of the public and wish to purchase tickets to the Public Tasting Expo, please note there are 3 sessions to choose from to attend:

• Friday 21st May 12pm – 4pm, in The Atrium, Fed Square;
• Friday 21st May 5pm – 9pm, in The Atrium, Fed Square; and
• Saturday 22nd May 11am – 5pm, along the River Terrace, Fed Square

General Admission is the only option for purchasing a ticket. Tickets are $26.75 each for general admission and $22.75 each (15% discount) for groups of 7 or more. Upon entry you will be given a show bag which includes a tasting glass, plenty of special offers from the 35+ Exhibitors and Sponsors and an Expo program/booklet.

The tasting glass is 200ml. Tastings are expected to be sold to you direct from the Exhibitors, for cash, without a tasting ticket scenario. Tastings are expected to cost approximately $2 for a 100mL sample. Take you tasting glass and sample over 100 beers from Colac to Cairns and from Germany to Thailand! The Expo is regionalized to make it easy for you to navigate your way around from State to State and Country to Country. To choose your session and order now, go to Ticketek.

Live Presentations

The Beer & Brewer Expo brings Beer & Brewer magazine alive with live presentations of:

• Home Brewing Demonstrations, brought to you by BREW Cellar
• Beer & Food Matching, brought to you by Coopers and Chang; and
• Beer Tasting Masterclasses, brought to you by Dan Murphy’s

We are fortunate to have 3 celebrity presenters host each of the above presentations. They are:

• Jamil Zainasheff (USA), for the Home Brewing Demonstrations;
• Ed ‘Fast Ed’ Halmagyi (Aus), for the Beer & Food Matching; and
• Roger Protz (UK), for the Beer Tasting Masterclasses

To see their profiles click here to go to the presenters page.
The live presentations will be held on Thursday 20th and Friday 21st May in Tjanabi Restaurant in The Atrium, Fed Square and on Saturday 22nd May in the BMW Edge room, Fed Square. To see the location of these areas, please see the location page.
To see the schedule of when and where the live presentations will take place, click here to go to the schedule page.
Each presentation will take 20-30 minutes, and include up to 4 beers to taste (50mL sample per beer).
Your general admission ticket does not permit you entry into these live presentations. You will need to line up prior each presentation, and pay $5 cash at the door, as no bookings are taken prior.

Trade sessions

If you are a member of the trade or someone wishing to start their own bottle shop, home brew shop, café/bar or brewery and wish to register for one or both of the Trade-Only Expo sessions, there are 2 sessions to choose from with free admission:

• Thursday 20th May 11am - 4pm (for the retail on- and off-premise and brewing trade), The Atrium and Tjanabi Restaurant, Fed Square or

• Friday 21st May 11am – 4pm (for the brewing trade), Young and Jackson Hotel

To see the presentations we have planned for the trade sessions, click here to go to the schedule page.

To register to attend one or both of these sessions, please click here

Frequently Asked Questions (FAQs)

The ticket price includes:

• Entry into the Expo
• Show bag with Official Beer & Brewer Expo 200mL tasting glass (polycarbonate plastic), Beer Lover's Passport to Melbourne, Information and offers from Exhibitors and Sponsors

I have been to the Beer Festival awards on two other occasions and found the day to be excellent, I just  wondering why we now have to purchase tastings.

• Provide more revenue to the Exhibitors per tasting they sell, rather than the event taking a rebate 
• Remove the admin. costs for the event of printing, counting, selling and rebates for tasting tickets
• A pay as you go scenario is a benefit, as you won't be left over with tasting tickets at the end of a session (not being able to redeem them for tastings that you have already paid for)

Please note this is our second year of the Beer & Brewer Expo, having gone down the tasting ticket scenario last year, we are trying cash sales this year. We will reassess the feedback from Exhibitors and the public this year to come to a scenario for next year that should stay in place for years to come.